Creative Director with 20 years of experience in the advertising industry, specialized in crafting communication campaigns for brands, products, and services.
From strategic planning to creative development and the final production.
EDUCATION BACKGROUND:
Ciencias de l a Comunicación AT Tec de Monterrey.
PHOTOGRAPHY AT Escuela Activa de Fotografía.
CREATIVE WRITING AT Escuela de Escritores Madrid,España.
DIGITAL MARKETING AT ESCUELA DE INTERNET
PROFESSIONAL EXPERIENCE:
COPYWRITER, CREATIVE DIRECTOR AT J. Walter Thompson
CREATIVE DIRECTOR AT Marcel Publicis.
GROUP CREATIVE DIRECTOR AT BBBDO México.
AND NOW, CREATIVE DIRECTOR FREELANCE
BRANDS EXPERIENCE:
Coca Cola, Kimberly Clark, HSBC, Bayer, Nescafé,
Heineken, Pepsi, Burger King, Saba, GRUPO MODELO,
TELEVISA, Visa, Soriana, SANOFI.
AWARDS:
Cannes, New York Festival, Círculo Creativo de México.
Originally born in Necochea, a beautiful city south of Buenos Aires, Argentina, Ariel spent his first 19 years doing what he enjoyed the most: play basketball.
Then he decided to combine his basketball career with a career in advertising, so he moved to the neighboring city of Mar del Plata.
A few years later, he moved to Buenos Aires. There, as he witnessed his basketball career fade, he started his career as an Art Director, first working for FCB, then JWT, Del Campo Saatchi & Saatchi and Publicis, Buenos Aires, where he was promoted to Creative Director.
A few years later, he moved to Buenos Aires. There, as he witnessed his basketball career fade, he started his career as an Art Director, first working for FCB, then JWT, Del Campo Saatchi & Saatchi and Publicis, Buenos Aires, where he was promoted to Creative Director.
At the time he also taught Creativity and Art Direction at the Brother’s Creative School of Buenos Aires.
Because he likes to travel (well, who doesn’t?), in 2010 he bought a one way ticket and moved to Mexico City, where he was hired as a Creative Director for DraftFCB.
After four years, he moved to Leo Burnett to attend the most important beer brand in Mexico: Corona.
After 2 years and a half Ariel decided yo move to Only If, an independent agency. His main clientes were Coca.Cola, Netflix, Topo chico and Barcel
And then he moved to Grey Mexico to manage AT&T, after a year he challenged his work with a new brand HSBC at Wunderman Thompson. And now a days he continue his career in the freelance world.
Throughout his career he works for major brands such as Ford Motor Company, Procter & Gamble, Quilmes Brewery, Renault, Movistar, Bimbo, Diageo, Corona, Coca-Cola, Netflix, AT&T, among many others.
He has been awarded at Cannes Festival, Clio, New York Festival, Fiap, Wave, El Ojo de Iberoámerica, Circulo de Creativos Argetina and Circulo Creativo de Mexico.
Today, when he is not thinking only in advertising, he is thinking how to combine the beach and the creativity. “that way he doesn’t miss home that much.”